Student employment agency Studentalent mediates every week 1,200 students and recent graduates to permanent and temporary jobs.
The company is based in The Hague and has 50 employees in eight offices throughout the country. Sales amounted to 15 million euros in 2011. Studentalent invests heavily in research among young people. The knowledge and understanding of the target group, it has named ‘De nieuwe lichting’ (the new wave), are used to encourage policy makers to make optimal use of the talent of the new generation.
Maussen Communications & Public Relations, part of the Dutch PR Group, provided Studentalent with PR advice, initiated interviews and brought the company and its research publications under the attention of the media, inter alia by press releases and a periodic press-newsletter.