Technogym - The Wellness Company - develops, designs and produces innovative systems for the improvement of physical and mental wellbeing through physical movement. Technogym was founded in 1983 in Cesena, Italy by its current President Nerio Alessandri and nowadays has more than 2,000 employees. The company has been advocating its comprehensive wellness philosophy all over the world for over 25 years.
Maussen Communications & Public Relations, part of the Dutch PR Group, undertakes a wide range of PR activities to get Technogym, its products and philosophy in the spotlight in the Netherlands. For example with this campaign, which was set up to support Technogym as an official supplier of the 2012 Olympic Games in London.